The original aluminium profile kit

Bosch Rexroth

The original aluminium profile kit

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Beastly strong – Breathing new life into Bosch Rexroth.

BRIEF

In the 1960s, Bosch Rexroth developed the world’s first aluminium profile system. The modular system for industrial production can be used to construct assembly workstations, base frames for transfer systems, shelving and much more. Even today, the modular design of the aluminium profile construction kit is still standard, and Bosch Rexroth is an integral part of almost every assembly hall.

CHALLENGE

There are now many other manufacturers who use the original Rexroth standard to develop their own systems. Our campaign therefore first had to create awareness for the originality of the Rexroth modular system and, at the same time, draw attention to the new innovations within the system.

SOLUTION

Our key visuals literally breathe new life into the aluminium modular system. To visualise the benefits of the system, we have created various animals from the individual components. The fish emphasises the pioneering position of Bosch Rexroth, the chameleon stands for the versatile application possibilities, the hummingbird represents the ultra-light EcoShape round tube system and the turtle embodies the EcoSafe safety fences. Together, the key visuals form the basis for the new communication of the modular system as a complete solution for industrial purposes, because the aluminium modular system from Bosch Rexroth stands for one thing above all: Frame Your Factory.

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Case Rexroth