Standardized content for online pharmacies

ratiopharm

Standardized content for online pharmacies

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The digital salesroom online pharmacy: consistent brand presence for ratiopharm

Kunde – ratiopharm

BRIEF

The focus is on the importance and potential of the digital sales area of online pharmacies. In particular, it is about creating and providing optimized content for these platforms on behalf of the client ratiopharm in order to present products and brands effectively and offer customers added value.

CHALLENGE

Online pharmacies are continuously growing and with them the challenge of effectively differentiating themselves from the competition in this digital environment. For medicine manufacturers, there is a need to attract the attention of customers while ensuring a consistent and legally compliant brand presence. It’s about providing up-to-date and accurate product information in a dynamic and highly regulated market.

SOLUTION

The solution was to create content specifically tailored to online pharmacies for the client ratiopharm. This included SEO-optimized product descriptions, product information tiles, keyword research, header banners and explanatory films. The content produced effectively supported product detail page optimization for the end customer. This promoted a consistent brand presence and ensured that only up-to-date and correct product information was used online, which also created legal certainty.
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Pflichttext

Diclox forte
Wirkstoff: Diclofenac-N-Ethylethanamin. Anwendungsgebiete: für Erwachsene und Jugendliche ab 14 Jahren: Zur lokalen, symptomatischen Behandlung von Schmerzen bei akuten Zerrungen, Verstauchungen oder Prellungen infolge eines stumpfen Traumas. Warnhinweis: AM enth. Butylhydroxytoluol u. einen Duftstoff mit Benzylalkohol (0,15 mg/g), Citronellol, Geraniol, Linalool, D-Limonen, Citral, Farnesol, Cumarin u. Eugenol. Apothekenpflichtig. 07/20.

Paracetalgin 500 mg Filmtabletten
Wirkstoff: Paracetamol. Anwendungsgebiete: Paracetalgin wird angewendet zur symptomatischen Behandlung von leichten bis mittelschweren Schmerzen und/oder Fieber. Warnhinw.: Bei Schmerzen oder Fieber ohne ärztlichen Rat nicht länger anwenden als in der Packungsbeilage vorgegeben! AM enth. Glucose u. Sorbitol. Apothekenpflichtig. 1/23.

Zu Risiken und Nebenwirkungen lesen Sie die Packungsbeilage und fragen Sie Ihre Ärztin, Ihren Arzt oder in Ihrer Apotheke. ratiopharm GmbH, Graf-Arco-Str. 3, 89079 Ulm, www.ratiopharm.de