Social media
presence
“Together more energy”

Our customer FairEnergie is part of the Stadtwerke Reutlingen group of companies. FairEnergie also wants to address its target groups via Instagram and Facebook. To ensure a wide reach, a joint appearance with the entire group of companies is planned. These include Stadtwerke Reutlingen, FairEnergie, FairNetz, Reutlinger Bäder and Reutlinger Stadtverkehr.

Each company in the Group plays on its own themes and should be recognizable to its customers as a sender. Nevertheless, the overall appearance must be as uniform as possible in order to be perceived as a coherent channel. The posts and stories should also be suitable for both Instagram and Facebook.

We have defined overarching topic categories in which all companies can present their content. For example, information about the company, current news and competitions, specific product information as well as job and training opportunities. The categories are clearly recognizable through a slightly differentiated design and the individual companies through the prominent placement of the respective company signets as senders.