VPV Versicherungen – a synonym for tradition and trust in the German insurance landscape. With over 190 years of experience, VPV stands for security, reliable provision and continuous asset accumulation. As part of the rebranding, the aim was to give the traditional brand a new, fresh look – while at the same time preserving VPV’s identity and values.

How can you combine the past and the future? This task had to be solved. The relaunch was intended to position VPV as a reliable, personal and future-orientated partner for all phases of life. To achieve this, a balance had to be found between a fresh appearance and maintaining the customer trust that had been built up.

To create something new, you first have to understand what you already have. This is exactly what we did as part of a comprehensive workshop process on brand and design. Working closely with the client, we developed a deep understanding of the brand identity, the brand values and the brand essence. The resulting phrase “We convince personally” became the central message of all advertising measures. It is expressed in a new logo, a new corporate design and the new claim “Your companion – for a lifetime”, thus ensuring a uniform and recognisable appearance in all media.