Advertising that does something for your money.
* The quote is from Prof. Rembert Horstmann, now of Cologne Business School, a former Head of Sales and Marketing at thyssenkrupp Elevator and Fiege Logistik. If you want to have more impact on the market, at the end of the day you must make this simple calculation. It is a goal that we can only achieve together. Our role is to inspire you, and as an interface between sales and marketing, to develop bold and successful campaigns across sales channels. We call this creative sales campaigning.
FILTER
alle
AI/GenAI solutions
Amazon listings/brand stores
Audio/Podcast
Branding
Branding/CD
Campaigns
Campaigns
E-Commerce
Film/Animation
Goto market processes
Online marketing
POS
Sales communication
Social Media
Strategy
Trade fairs
Trade marketing
Websites
IVSt e. V.
Innovative communication
shield newspaper
shield newspaper
Introduction of a new communication medium to raise awareness and cultivate the image of an entire industry.
dormakaba
GenAI workshop and
strategy process
strategy process
1.5-day workshop on GenAI:
Deep dive, tool selection, strategy development.
Deep dive, tool selection, strategy development.
VPV Versicherungen
vpv-repositioning and rebranding
Uniting tradition and future: VPV
rebranding process through workshops, new logo, claim and new design.
rebranding process through workshops, new logo, claim and new design.
FairEnergie
#EnergyMoment
Brand campaign
Brand campaign
Repositioning: Reliable energy supply and an emotional connection to the brand instead of price argumentation.
Sto
Social media launch,
content creation and
community management
content creation and
community management
Successful social media launch: Facebook, Instagram and LinkedIn for brand awareness and customer loyalty.
Sto
Brand image, positioning and campaign
Focus on efficient prefabrication
solutions: brand development with a campaign, film, website, newsletter and mailings.
solutions: brand development with a campaign, film, website, newsletter and mailings.
Rexroth
Key visuals for the
original aluminium profile construction kit
original aluminium profile construction kit
Animal key visuals enliven aluminium construction kit and form the basis for concise visual communication.
Rexroth
The market launch from another galaxy
Product communication redefined! The futuristic space look is light years ahead - just like the product.
Rexroth
Campaign for
transfer systems
transfer systems
Emotional campaign "That moves us" for transfer systems combines precision, innovation and passion.
ratiopharm
Standardised brand presence in online pharmacies
Strengthened brand presence in a
uniform look for online pharmacies: optimised content & legal security.
uniform look for online pharmacies: optimised content & legal security.
ratiopharm
Amazon performance
Strategic consulting and optimised brand presence on Amazon with a
registered store and A+ content.
registered store and A+ content.
FairEnergie
Social media presence
‘Together more energy’
‘Together more energy’
Five companies: Clear topics in the website ensure customer loyalty and information exchange.
EURONICS
Employer branding campaign
OOH: Self-confident headlines and
social media adaptations for successful employee recruitment for local markets.
social media adaptations for successful employee recruitment for local markets.
Bosch Home Comfort
Trade fair communication
Sustainable solution: Trade fair appearance inspires heating engineers and doubles stand visitors at ISH 2023.
Bosch Professional
Campaign ‘One system. Unlimited possibilities.’
Campaign convinces professionals with the five USPs and transports the guiding principle via radio adverts and social media.
Bosch Professional
Awareness campaign
‘Your Work Counts’
‘Your Work Counts’
Varion inspires young trade professionals via social media, exceeds all targets and wins numerous prizes.
Bundesverband der Luftsicherheitsunternehmen
#MachwasmitSicherheit recruiting campaign
Effective: Job guarantee and responsibility in focus, digital targeting and a landing page with a simple application process.
fischer group
Product launch
fischer SX Plus
fischer SX Plus
Fixing blades and strong visual communication convince long-time users of a more efficient assembly process.
Stadtwerke Reutlingen-Gruppe
Career portal
Simplified: Standardised design,
navigation, and application process. Structured modules and clear branding.
navigation, and application process. Structured modules and clear branding.
Dr. Loges
Website remake and
digital assets
digital assets
SEO-optimised website relaunch:
modern design, user-friendliness and exclusive specialist content.
modern design, user-friendliness and exclusive specialist content.
Dinkelacker Schwaben Bräu
Product launch Hopfensommer
Activating headline & visual: OOH,
radio, PoS, social media and at the
retailer - summer mood everywhere.
radio, PoS, social media and at the
retailer - summer mood everywhere.
Die Crew AG
Mobile Office Radio
10 min daily feel-good podcast during lockdown strengthens sense of community: 10,000+ listeners, two awards.
FairEnergie
Consumer campaign
‘Fair is...’
‘Fair is...’
Regionality & responsibility: Fresh
visual language, short texts - communicated via radio, OOH and contests.
visual language, short texts - communicated via radio, OOH and contests.
ratiopharm
Market launch of
Diclox forte
Diclox forte
Target group-orientated:
PoS materials, sales, training and
advice documents, information brochures, and give-aways.
PoS materials, sales, training and
advice documents, information brochures, and give-aways.
Bosch Building Technologies
Campaign
building the positive
building the positive
Sustainability strengthens the brand:
a signet and content hub emotionalise and thus support green buildings.
a signet and content hub emotionalise and thus support green buildings.
ratiopharm
Product launch
IBU-ratiopharm® direkt
IBU-ratiopharm® direkt
Comprehensive complete package: training, counselling support, shop window decoration, information brochures and give-aways.
ratiopharm
Vitamins and minerals
Sales campaign for pharmacies strengthens the product with PoS
material: shop window decoration,
a poster, and a information brochure.
material: shop window decoration,
a poster, and a information brochure.
Bosch Professional
Event concept
Bosch Pro Challenge
Bosch Pro Challenge
Fastest professional screwdriver crowned: Appreciation for specialist dealers via event with enormous
participation rate.
participation rate.
Bosch Professional
Awareness campaign
measurement technology old vs. new
measurement technology old vs. new
Trade fair innovation communicated convincingly: Cross-media campaign appeals to traditional craftsmen.
Bosch Professional
Product launch
measurement technology Robustness
measurement technology Robustness
Robust product communication -
target group-orientated films, Bosch website and social networks.
target group-orientated films, Bosch website and social networks.
Bosch Professional
Product launch ProCORE18V
Superlative power: Headlines and practical imagery in comprehensive measures convince professional tradesmen.
Bosch Professional
Bosch Router
Unique ergonomics for a new target group: woodworkers. Activated via
social media and POS measures.
social media and POS measures.
HARTMANN
DO YOUR PART!
Sales campaign
Sales campaign
Initiative for sales, retailers and end customers strengthens market
leadership and increases sales figures.
leadership and increases sales figures.
dormakaba
Produkt launch 97 00 Time recording and employee communication
High-quality aesthetics and clear
benefit argumentation for a high-tech terminal implemented in films, print and online.
benefit argumentation for a high-tech terminal implemented in films, print and online.
dormakaba
Product launch exivo
access control in the cloud
access control in the cloud
Cloud-based solution, explained by
virtual ambassadors ‘Team exivo’ on all channels, appeals to companies.
virtual ambassadors ‘Team exivo’ on all channels, appeals to companies.
Schmid GmbH
Brand image and internal communication
The new appearance strengthens the brand. Improved internal communication with Slack and a podcast.
BOX
Product launch and website
Idea established via domain name marketing including product name and matching website ‘genau-meine-kiste.de’.
Bosch Siemens Hausgeräte
New positioning
Print communication emotional and colloquial: a new logo, lively images, user-friendly texts.
Naturana
New brand image
Brand relaunch with new values, claim and imagery. Basis for this: expert interviews and a strategy process.
GPM
Awareness campaign
Communicating what needs to be
explained in an understandable and target group-orientated way in social media, AdWorks and mailings.
explained in an understandable and target group-orientated way in social media, AdWorks and mailings.
Kalkhoff Integrale
Product launch
Innovative design meets state-of-the-art technology: Provocative headlines with a minimalist look are the key to success.
Aqua Römer
Sale with style
Local approach in personalised Facebook animation videos build PoS presence and retailer loyalty.
Metz Moover
National product launch
Flexible campaign concept with cheeky headlines and eye-catching design convinces both B2B and B2C.
Adam Matheis GmbH & Co.KG.
schlafgut online campaign
Target group-relevant online campaign with bumper ads and Google Ads
campaign incl. monthly optimisation.
campaign incl. monthly optimisation.
SCHUSSENRIEDER Brauerei Ott
Product campaign
Tradition revitalised through retro
design with a regional focus in the claim, customer magazine and striking PoS.
design with a regional focus in the claim, customer magazine and striking PoS.