Making digitalisation tangible.

An emotional image film for BODAS
from Bosch Rexroth

Making digitalisation tangible.

BACK

Innovative Walk & Talk concept presents complex digitalisation solutions in an approachable way.

STARTING POINT:

The off-highway vehicle industry is facing the challenge of digitalisation. Bosch Rexroth sees this as an opportunity to take a leading position with its BODAS portfolio. In order to communicate this strength, the development of an emotional and informative image film was commissioned.

PROJECT OBJECTIVES:

The film aimed to arouse interest and create understanding for the BODAS product portfolio in the transformation of mobile machinery in the construction, agriculture and forestry sectors. The goal was to present Bosch Rexroth’s technical solutions in an appealing and understandable way.

THE OUTCOME:

We produced a high-quality, two-and-a-half-minute image film that follows an innovative Walk & Talk concept. It combines technical content with an emotional appeal and is modularly structured for a wide range of applications. The result effectively presents the BODAS portfolio and underlines Bosch Rexroth’s expertise in the field of digitalisation solutions for off-highway vehicles.

For data protection reasons you will see an overlay. To access the content, you must accept the required service. Please note that data will be passed on to third-party providers. More information

For data protection reasons you will see an overlay. To access the content, you must accept the required service. Please note that data will be passed on to third-party providers. More information

For data protection reasons you will see an overlay. To access the content, you must accept the required service. Please note that data will be passed on to third-party providers. More information

Dino Borsellino
Dino Borsellino
Head of Unit Motion Crew/
Senior Manager

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Dino Borsellino
Desiree Riedel
Project manager/producer

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